Lana Del Rey
Global singer-songwriter Lana Del Rey is the face and voice of H and M this autumn
Lana Del Rey, one of the biggest names in music, will be the face and voice of H and M this autumn. Lana will star in a print campaign shot by Inez van Lamsweerde and Vinoodh Matadin, as well as a full-length film of Lana singing a cover of «Blue Velvet», shot by director Johan Renck
Lana became an instant worldwide star earlier this year with her single «Video Games» taken from the multimillion selling album «Born to Die» and is known globally for her distinctive personal style.
For the print campaign, Lana wears the best of H and M’s fashion for autumn, from a pink angora blend sweater to printed leggings, a tweed biker jacket and a tweed figure-hugging faux leather trimmed dress. The film is a fully-plotted music video starring Lana as she sings «Blue Velvet», which will be available to see in its entirety at hm.com from 19th September, with edited versions used as a TV campaign.
Lana will also star in a second print campaign later in the season, featuring the best of winter fashion. These images will appear in October, both in print and also in-store.
August 2012
This is a PR photo. WENN does not claim any ownership including but not limited to Copyright or License in the attached material. Fees charged by WENN are for WENN’s services only, and do not, nor are they intended to, convey to the user any ownership of Copyright or License in the material. By publishing this material you expressly agree to indemnify and to hold WENN and its directors, shareholders and employees harmless from any loss, claims, damages, demands, expenses (including legal fees), or any causes of action or allegation against WENN arising out of or connected in any way with publication of the material.
Supplied by WENN.com
Lana Del Rey sesja dla h and m
FOT. WENN/NEWSPIX.PL
POLAND ONLY !!!
—
Newspix.pl
